IMAGERY
No hero image
Photography sets the emotional tone for our brand. Choose images that feel authentic, human, and full of intent — never staged or generic.
Prefer natural light, real environments and candid moments over posed studio shots.
Usage
Use imagery to anchor stories, headline moments, and set the mood of a page. Keep compositions clean and let the subject breathe.
Do's
- Favour natural, unfiltered scenes.
- Keep the subject centred and unobstructed.
Don'ts
- Don't overlay heavy filters or colour treatments.
- Avoid stock photography that feels generic.
Last modified onThu, 20. Feb 2025 10:43
